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Targeting the Right Segment for Effectual Marketing

Targeting the Right Segment for Effectual Marketing

By Brian Lieser, VP-Marketing and Channel Development, Belden

Managing the Customer Experience

Managing the Customer Experience

By Ian Aitchison,

CEO Asia Pacific Region,

COPC Inc

Ensuring High Quality Communications and Marketing Consistency

Ensuring High Quality Communications and Marketing Consistency

By Amy Scissons, Head of Global Marketing, Moody’s Analytics

25 Most Promising Sales and Marketing Solution Providers

25 Most Promising Sales and Marketing Solution Providers

By Editorial and Advising Board of APAC CIOoutlook

Three Ways to "Sell" Analytics to Your Sales Reps

By Erich Gerber,

General Manager,

Asia Pacific and Japan (APJ), TIBCO Software Inc.

Three Ways to

There are numerous quantifiable benefits to analytics, including increased productivity and profitability. That’s according to consultancy McKinsey & Co, which notes that...more>>

The Numbers Game: Showing Marketing ROI in Today's Digital, Data-Driven Economy

By Ken Ramoutar, Vice President, Global Solutions and Industry Marketing, Avanade

The Numbers Game: Showing Marketing ROI in Today's Digital, Data-Driven  Economy

Today’s digital reality has created huge potential for marketers to find new creative ways to engage customers and bring them closer to the brand. However, according to McKinsey, the ...more>>

Piloting New Ways of Modern Marketing

By Chris Hummel, CMO & EVP,

Schneider Electric

Piloting New Ways of Modern Marketing

Evaluating New Initiatives and Programs Marketing doesn’t live in a vacuum. When it comes to evaluating and implementing new marketing initiatives and programs, the list of...more>>

Leveraging Cloud-based Tools to Ease IT Strain

By Bill Hurley, CMO, Unify

Leveraging Cloud-based Tools to Ease IT Strain

Marketing Ecosystem by Software Companies Software companies really need to understand the challenging and evolving role of marketing. Marketers have so much available technology now, and...more>>

Tracking Consumer Behavior to Gain Competitive Advantage

By Rishi Dave,

Chief Marketing Officer,

Dun & Bradstreet

Tracking Consumer Behavior to Gain Competitive Advantage

Building a customer first strategy You have to start with your customer, not with the channels. Who exactly are you targeting? Where do they go for information at the various stages of ...more>>

Today's Marketers Need to Shape Client Experience

By Brian Miske, CMO, KPMG


Today's Marketers Need to Shape Client Experience

Issues Impacting Marketing Technology To get a better perspective on the issues impacting marketing capability, we need to look at the role that Marketing needs to play in organizations...more>>

Views and Insights on Technology Issues/Trends Pertaining to Marketing

By Jonathan Copulsky, Principal & CMO, Deloitte Consulting

Views and Insights on Technology Issues/Trends Pertaining to Marketing

Technological Trends Many of the marketing-related technologies that intrigue me today have their antecedents in the science fiction stories, films, and television shows that I avidly ...more>>

Analyzing Customer Behavior in Real-Time

By Stephen Quinn, EVP & CMO, Walmart

Analyzing Customer Behavior in Real-Time

Reset in Customer Expectation Alters Marketing I was brought up in the mass marketing world of Consumer Packaged Goods. The idea was to generate mass demand for products with broad appeal...more>>

All Marketers Should Strive to be 'Full-Funnel Marketers'

By David Karel, Head of B2B Marketing, LinkedIn

All Marketers Should Strive to be 'Full-Funnel Marketers'

The answer to “where do you start” has everything to do with taking a real introspective look into where you are on your journey and the needs of the business. There is a ...more>>

Marketing Begins and Ends with the Consumer

By Roger Adams,

SVP, Chief Marketing Officer,

USAA

Marketing Begins and Ends with the Consumer

Identification and Facilitation of Customer Needs There are many unique ways to connect with consumers (members in our case) today as media has proliferated in the digital era. The good ...more>>

Sales/Marketing Special Issue

magazine current issue

CIO Speak

Jeffrey Keisling, CIO and SVP, Pfizer

Formula Five For Biotech IT

By Jeffrey Keisling, CIO and SVP, Pfizer

Ray Harris,

The Move to Managed Services is the Smarter Way to Invest IT Dollars

By Ray Harris,

Chief Information Officer,

Ironbow Technologies

Sam Schoelen,Chief InformationTechnology Officer, Continental Resources

What is CLOUD doing to our networks?

By Sam Schoelen,Chief InformationTechnology Officer, Continental Resources

Patrick Hale, CIO, VITAS Healthcare

Three Steps to CIO Success

By Patrick Hale, CIO, VITAS Healthcare

Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

Integration Enables Omni-channel Experiences

By Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

Alvina Antar, CIO, Zuora

The New Quote-to-Cash Architecture

By Alvina Antar, CIO, Zuora

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