The crafted combination of Sales and Marketing introduces newer innovative tools and technologies that push the business into new broader spectrums. In APAC region, companies are in exploring and testing mode with a clear goal of catching up with the digital directions of their global counterparts. Study shows that more than 59% of the APAC market foresees the need and capabilities of innovative Digital Marketing Solutions wherein more than 15% of revenue is already being spent on establishing a Digital platform. In spite of low budgets, lack of skills, and poor measurement of ROI, 69% of the companies have already increased the revenue allocation up to 25-47% towards Digitalization. Digital Marketing is not only enabling companies to be more customer-centric & responsive organisation, but also a platform that adds up to the competitive advantage of companies. The strategies that interactively communicate to people have been effectively delivered by nearly 63% of companies who have blended their Marketing programs with new Digital Techniques like email marketing, search engine optimization, online advertising, social media marketing etc. As a result, a large segment of companies thrive on their skills to deliver quality-driven Marketing solutions with enormous skills and innovations in technologies. Singapore, after China is the most expected country to invest in Digital Marketing with over 30% revenue investment rate in whole of the APAC market.
The current edition of APAC CIO Outlook brings you “25 Most Promising Sales and Marketing Solution Providers”. The list highlights some of the prominent tycoons in the industry who are capable of leading their clientele towards excellence by supporting them beyond an advisory level. The proposed list aspires to assist individuals and corporations to find the right Sales & Marketing techniques and solutions that suit their specific requirements and help them deliver value-driven Marketing solutions.